There
are risks inherent in a situation where all the directors are also
full time employees of the company and hence subordinate to the Chief
Executive, especially if the latter is also Chairman. The risks are,
of course, that the directors insufficiently represent the shareholders’
interests, and that the performance, style and future plans of the
company may not be monitored from an objective standpoint. Professor
Samuel Eilon (Imperial College London), in a thoughtful “Omega”
Editorial quotes from a US report … “Numerous studies
have made it clear that the inside directors act primarily as managers
and that they cannot perform objectively in any capacity other than
as managers, and that at worst they merely reflect the thinking of
the Chief Executive Officer”.
This
is the essence of the case for Non-Executive Directors. There are,
of course, examples of plenty of companies with wholly executive boards,
which have prospered, thanks to a particularly effective Chairman
or Chief Executive Officer.
Boards
may eschew Non-Executives for perfectly valid reasons. The theoretical
advantages of Non-Executives may not be realised in practice. They
may have too little time (or energy) to learn enough of business to
make a useful contribution. As the Sunday Times once put it, “The
average Non-Executive Director is scarcely more than a tame pensioner,
sometimes a lap dog, contributing to the atmosphere of complaisance
and non-enquiry characteristics of many boardrooms”. Tricker¹
points out in his authoritative study, ‘The Independent Director’,
non-executive is not the same as independent. Representatives of customers,
suppliers or major shareholders are not really independent, nor are
those whose firms undertake consultancy or legal work.
The
New York Stock Exchange uses as a definition of independent: “The
director who is independent of management and free from any relationship
which could interfere with the exercise of independent judgement as
a committee member”. The appointment of such directors is a
requirement for the New York Stock Exchange listing, and, at the time
of writing, it has been argued that the Companies Act should be amended
to provide for similar requirements in this country.
It
is also generally considered desirable for Non-Executive Directors
to be financially independent so that they may be fearless in their
constructive criticism.
Non-Executive
Directors not only prove valuable as part of the Board but are available
to sit on audit and senior staff remuneration committees, where their
objectivity provides the necessary unbiased opinion.
Who
then should exert pressure for the appointment of Non-Executive Directors?
The Watkinson Report published in 1973 states “Shareholders
and the owners of the business still have a responsibility that extends
beyond actually buying and selling of shares. They must exercise this
responsibility more fully in the future and be provided by the Board
with appropriate information on which they can form a judgement”.
The main power in the hands of shareholders lies in their ability
to elect and remove directors. It is the responsibility of shareholders
to satisfy themselves that the Board is properly composed to suit
the nature and purpose of the company. The government has
given a strong lead to encourage the appointment of Non-Executive
Directors, which has been taken up by the CBI, the Institute of Directors
and others. Nevertheless, in overall terms, the result is disappointing,
no doubt due to the fact that many Chairmen and the Boards take a
myopic view of the situation.
It
is a widely held view that if a Board is to include Non-Executives
there should be more than one. A single individual, unless his personality
is quite unusually robust, will find it very difficult to withstand
the inevitable group defensiveness of the insiders. The CBI has suggested
that larger companies should have at least three independent directors.
In
considering this matter, the Chairman might well find Tricker’s
check list questions for discussion helpful (Appendix 2 to his book)
- eg where are the pressures for change in the way we direct the company
likely to come from and are we monitoring adequately?
How
should Non-Executives be found? The most important needs are general
ability, an objective mind, sufficient (but not too much) knowledge
of the business and the time and energy to do the necessary homework.
If personal networks prove inadequate in locating a suitable candidate,
a Search consultant may provide a way of identifying sound prospectives.
One possibility is, in the author’s view, insufficiently considered,
namely that of regarding non-executive directorships as a management
development opportunity. A company could well encourage its high flyers
to take non-executive directorships in smaller, non-competing companies,
thus gaining excellent experience and benefiting the “host”.
There might be some risk of loss of the executive to the “host”
company, but this is likely to be outweighed by the increased job
satisfaction of the young executive. This is, of course, often done
within the subsidiaries of groups or holding companies, but need it
be confined to them? Experience of a different business and a different
managing style would be at least equally valuable.
The
task of Non-Executive Directors is not to rubber stamp the executive,
but to broaden the dimensions of the Board’s decision-making
ability. However, Non-Executive Directors, like all directors, have
specific statutory responsibilities as a result of the Companies Acts
1985 and 1986, The Insolvency Act 1986 and the Company Directors Disqualification
Act 1986. These Acts are aimed at curtailing the rogue director, but
unlike a sniper’s rifle, catches all with a gunshot effect.
The Acts do not discriminate between Executive and Non-Executive Directors
and accords directors personal liability for fraudulent trading. Failure
to exercise these legal obligations can result in directors being
disqualified, fined or even imprisoned.
Thus
the role of the Non-Executive Director is not passive and the archetypal
Board resolution must not be passed “on the nod”. Non-Exec